Print

Mostly, all of us know what we want to say, but seldom do we know that every person needs to be talked to in a particular way. You have to say the right thing, at the right time, to the right people, in the right language, and using the right medium. And therein, in a nutshell, lies the secret of successful communication.

Unlike the Internet and multimedia, print is often used as a one-way communication tool. Organisations put together material that they think people will find interesting without enough research on reading habits, cultural contexts, the reading stamina of the audience. Since print does not allow instant feedback from the audience it is imperative to get it right to reduce wastage through imperfect communication.

Through our years of study and understanding of people, we help you distil your message into a crisp and memorable format. We help you decide on the medium and the tone of your message to get maximum benefit. Included here are some of the print projects we have executed in the past months, and our thought process.

Job: Toxics Link Newsletter
Client: Toxics Link, New Delhi; an NGO working in the area of Waste management
Brief: To create a newsletter
Tasks: Editing, design and production
Execution: The newsletter is designed in a black and white format with a wood-cut style of illustrations. The content is laid out in well defined sections for ease of reading. The look developed is a clean one since the organization is into waste management, and needed a non-cluttered and tidy look. The masthead uses a designed A which resembles a heap of waste.

 

Job: Toxics Link Info Kit
Client: Toxics Link, New Delhi; an NGO working in the area of Waste management
Brief: To create an information kit on Waste management
Tasks: Conceptualising, design and production
Execution: Since the organization was coming out with three books on Waste issues, this info kit, carries the covers of the three books. The book covers themselves follow a design pattern and are distinguished through bright colours on a beige background. A distinctive photograph identifies the content and the headline puts an angle on the report. The kit was executed on paper that is used for packaging of products, but with the printable side inside to contrast the covers of the book against the white. The printer was quite surprised with this approach, and we were quite pleased with the outcome.





 

Job: Srishti School Outreach Programme
Client: Srishti, New Delhi; an NGO working in the area of Waste management
Brief: To create an information kit on Waste management
Tasks: Conceptualising, copywriting, editing, design and production
Execution: This project was undertaken to take the message of waste management to schools. We planned the entire scope of the programme, in close collaboration with the client. Taking time to understand the usage of various material and the activities of the programme, we developed an exciting mix of communication material - a series of posters for introducing concepts, handouts for elaborating on messages introduced by the posters, book labels, book-marks and stickers for carrying the messages after the programme was over. The programme saw the birth of Bindas, the genius genie of the garbage bin, a mascot for the programme and the organization.

Job: Indiafin Brochure
Client: Indiafin Communications
Brief: To create an attractive brochure for the company
Tasks: Conceptualising, design, production
Execution: Indiafin specialises in web services and also provides multimedia, graphic design and database services. Considering the breadth of the company's services, and the synergies in them, we wove the brochure around the concept of 'The Winning Combination'. Text inside also focused on thewinning aspect of the company. Visuals used a mixed media approach to stress the diverse mix of their services.

 

Job: Printing Times redesign
Client: All India Federation of Master Printers
Brief: To redesign the existing magazine
Tasks: Conceptualising, content restructuring, design
Execution: The magazine, being brought out by a leading printer's association, needed to reflect modernity and elegance in print. It also needed a content restructuring to arrange the content in a more reader-friendly manner. Our redesign effort focused on giving the magazine a clean and classy look while retaining some critical elements for continuity.

 

Job: Gondwanaland Expedition logo
Client: Akhil Bakshi, expedition leader
Brief: To create a logo for an international expedition
Tasks: Conceptualising, design
Execution: The Gondwanaland expedition will go through 19 countries across Asia and Africa carrying a message of friendship. The logo was inspired from the fern Glossopteris which is cited as evidence of Gondwanaland having existed millions of years ago as a single land mass. The logo uses this element against the backdrop of continents as they were at that time.